Free Essays on Promotion

Promotion is communicating information between seller and potential buyer to influence attitudes and behavior through advertising, publicity, or discounting. It is part of the four P’s that make up a marketing mix in which includes price, product, place and promotion. The basic promotion objectives are informing, persuading, and reminding relates to AIDA model. The AIDA model consists of four promotion jobs getting Attention to make customers aware of company products, hold Interest to get customers to remember when shopping , arousing Desire inform customer need and want of product, and obtain Action the customer purchase decision. On May 8, 1886 a pharmacist named Dr. John Pemberton invented Coca-Cola syrup. Pemberton’s bookkeeper suggested the Coca-Cola because of the two ingredients found in the syrup which were coca leaf and kola nut. For a better look in advertising he changed the spelling of kola with a C. Coca-Cola was a medicine that contained traces of cocaine. The first year sales of Coke averaged nine drinks a day adding up to total sales for that year of fifty dollars. Pemberton took a loss because the year expenses were just over seventy dollars. In 1888 Pemberton sold the company and died shortly after. The use of cocaine was controversial and the company decided to use only coca leaves. It also stopped advertising as a medicine for headache and other illnesses. The Coca-Cola Company use a combination mass selling, personal selling, and sales promotion. Mass selling is communicating to large numbers of potential consumers at the same time. Coca-cola advertises in magazines, newspapers, radio, television and signs. Most of the TV and radio commercials have a celebrity endorsement to appeal to the youth. Suggesting that if they can drink so should you. You can find everything on their internet website from new brands to upcoming social events. Publicity is another way to promote without having to pay... Free Essays on Promotion Free Essays on Promotion Promotion is communicating information between seller and potential buyer to influence attitudes and behavior through advertising, publicity, or discounting. It is part of the four P’s that make up a marketing mix in which includes price, product, place and promotion. The basic promotion objectives are informing, persuading, and reminding relates to AIDA model. The AIDA model consists of four promotion jobs getting Attention to make customers aware of company products, hold Interest to get customers to remember when shopping , arousing Desire inform customer need and want of product, and obtain Action the customer purchase decision. On May 8, 1886 a pharmacist named Dr. John Pemberton invented Coca-Cola syrup. Pemberton’s bookkeeper suggested the Coca-Cola because of the two ingredients found in the syrup which were coca leaf and kola nut. For a better look in advertising he changed the spelling of kola with a C. Coca-Cola was a medicine that contained traces of cocaine. The first year sales of Coke averaged nine drinks a day adding up to total sales for that year of fifty dollars. Pemberton took a loss because the year expenses were just over seventy dollars. In 1888 Pemberton sold the company and died shortly after. The use of cocaine was controversial and the company decided to use only coca leaves. It also stopped advertising as a medicine for headache and other illnesses. The Coca-Cola Company use a combination mass selling, personal selling, and sales promotion. Mass selling is communicating to large numbers of potential consumers at the same time. Coca-cola advertises in magazines, newspapers, radio, television and signs. Most of the TV and radio commercials have a celebrity endorsement to appeal to the youth. Suggesting that if they can drink so should you. You can find everything on their internet website from new brands to upcoming social events. Publicity is another way to promote without having to pay...

Connect Evernote Content With Your Marketing Calendar

Connect Evernote Content With Your Marketing Calendar You’ve helped us become better planners at . Yes, really! You raved about how much you love Evernote to get the blogging and marketing juices flowing: A1: I usually start with ideas and planning in Evernote. #CoChat Colin Haas (@colinmhaas) June 4, 2015 So we took that to heart and explored how awesome Evernote is for coordinating your marketing, planning ahead, and capturing ideas. That’s why you’re going to be stoked to read this: Now you can connect your Evernote content directly into your marketing calendar. So get ready to collaborate better than ever while planning awesome content. Connect Your @Evernote Content With Your #Marketing CalendarTurn Your Evernote Notes Into Real WordPress Blog Posts Until now, writing blog posts in Evernote was easy, but getting them into WordPress kind of sucked. Now you’ll sync the blog posts you write in Evernote through your marketing calendar in to easily turn notes into WordPress blog posts. Let me reiterate here (because I’m nerding out): Now that Evernote integrates with your marketing calendar, you will create your content in Evernote, then easily turn those notes into real blog posts in WordPress. Finally! Create your blog posts in @Evernote and sync them into #WordPress. #bloggingAnd to top it off, your images in your notes auto-magically sync into your WordPress Media Library. Let me repeat that, too: When you connect your Evernote notes as blog posts through , your graphics and images will automatically import into your WordPress Media Library as real media files. There is no more copying and pasting your blog posts, let alone saving your images out of Evernote then uploading them into WordPress. Simply connect your Evernote into , and you’ll turn your notes into real blog posts with a couple easy clicks. Drag And Drop Evernote Notes As Real Content On Your Calendar The drafts bin has always been your handy way of throwing blog post ideas on the back burner until you have the time to write them. It turns out that tons of you use Evernote to capture your content ideas. And, why not? Evernote is literally on every device. Even your new Apple Watch. Now, you can capture all of your blog ideas on the go in Evernote and easily turn them into WordPress blog posts when you need them. And when you connect Evernote with , youll see all of those ideas right in your drafts bin to easily drag and drop them onto your marketing calendar. From there, what was once just an idea turns into real content youll create from your marketing calendar. Sync Your Notebooks And Notes From Evernote Into There are tons of ways marketers like you use Evernote notebooks: Managing your marketing strategy Collaborating with your team Gathering ideas for content you’ll create Creating your content Now you can sync your Evernote notebooks with your marketing calendar. That combines your plans from Evernote with a calendar designed to help you create content even more efficiently. Easily add a note from your Evernote notebooks right onto your marketing calendar. From there, you have content to complete with the full benefits of using your workflows, communication, and deadlines planned with . Quickly Attach Notes Created In Evernote To Your Existing Content In You may have noticed a new feature from that helps you plan any type of content. Blog posts? No problem. Graphics or pictures? Do it. Videos, e-books, ads? Go for it. When you plan content in , it’s easy to attach Evernote notes to your existing content. From there, you can flesh out your plans, ideas, and even create your content using Evernote. Oh, And One More Bonus Feature For You When you create content in Evernote, , or even Google Docs, it’s easier than ever to export it directly into WordPress, as HTML, and PDFs. Are You Ready To Get Started With Evernote And ? We bet you are. Whether you use Evernote for free, Evernote Premium, or Evernote Business, it all works with your marketing calendar. You can rock Evernote with marketing and enterprise plans in . And we’re excited to hear how you’ll use this awesome new feature to plan awesome content, save a ton of time, and work more efficiently. So we have to ask: How will you use Evernote and ?

SOLUTION TO PARK AND RIDE PROJECT COURSEWORK Assignment

SOLUTION TO PARK AND RIDE PROJECT COURSEWORK - Assignment Example The basic rule for numbering events is that the starting point of an activity is lower than the completion point. Meanwhile, the activities or tasks which need to be completed are represented by arrows. In Figure 1, the tasks indicated in Appendix B were replaced by activity codes using letters. Task duration in days is shown beside their respective codes as numbers in parenthesis. Table 1 presents the activity data for the project with the activity codes, description of each task, normal task duration, the early start (ES), early finish (EF), late start (LS) and late finish (LF) times based on normal duration. The ES and EF times were computed based on the analysis of the network using a forward pass. In a forward pass, computation is made from left to right. The earliest starting time of an activity is the earliest finish time of its predecessor. When an activity has no predecessor, such as for initial activity (or activities), the ES of this activity is 0. The earliest finish time is the sum of the early start time and the duration of the activity (Kerzner, 2009; De Marco, 2011). Meanwhile, the LS and LF times were calculated using a backward pass or a right to left computation. The late start of the final activity is taken as the late finish of this activity and from here the late start of the final activity is computed by subtracting the activity duration from the LS time. If there are two or more terminal activities, the highest LS time of these activities should be adopted as the LS time of the rest of the terminating activities (Kerzner, 2009; Demarco, 2011). Table 1 is presented below and the network diagram is shown as Figure 1 on page 4. Table 1. Activity Data for the Park and Ride Project Using ‘Normal’ Task Durations – Float Times Task Description Duration (in days) Early Start (ES) Early Finish (EF) Late Start (LS) Late Finish (LF) Total Float (TF) Free Float (FF) A Excavate Site 10 0 10 0 10 0 0 B Install Ground Drainage 5 10 15 15 20 5 5 C Install Piled Foundations 10 10 20 10 20 0 0 D Erect Steel Frame 10 20 30 20 30 0 0 E Pour In-situ Concrete Floors 9 30 39 30 39 0 0 F Install Electricity, Lighting and IT Cabling 10 39 49 39 49 0 0 G Electrical and Lighting Fit Out 8 49 57 51 59 2 2 H Fix IT Hardware and Screens 10 49 59 49 59 0 0 I Tar-macadam to Access Ramps and Parking 4 49 53 55 59 6 0 J Fix Automated Entrance Barriers 3 49 52 56 59 7 7 K Commission Services and IT Equipment 10 59 69 59 69 0 0 L Landscaping 10 53 63 59 69 6 6 1. The critical path based on the ‘normal’ activity durations There are three ways of determining if an activity is critical. First, from the tabulation of the ES, EF, LS and LF times, if the ES and EF times of an activity are identical to the LS and LF times, then this activity is critical. An examination of Table 1 revealed that seven activities are critical and these are highlighted in blue and bold font in the table. These are activities are: A, C, D, E, F, H, and K. Another way of determining which activities are critical is by computing the float or slack. Float or slack is the difference between the early schedule (ES, EF) and the late schedule (LS, LF). Tasks with zero (0) float are critical (Kendrick, 2010). As reflected in Table 1, the critical activities have 0 total float and 0 free float. To differentiate, total float is the amount of time (i.e. days, in this project) that an activity can

Facebook Research Paper Example | Topics and Well Written Essays - 1000 words

Facebook - Research Paper Example In the view of such vulnerable position, the state legislative entities have shown their concern regarding the state of security being provided by Face book. Senate has shown its interest in bid to make Face book more secure (Teschler 2010). The aims of the paper is to evaluate the present state of Face book services, its security functions, the potential loopholes and safety that is offered by Face book, assess the level of concern shown by different segments and the possible changes that may be made in order to make Face book more effective and less insecure. Face book has become the most famous and successful social network in the internet world. According to Alexa, a website the specializes in the determination of the ranking of the web sites, Face book is the runner-up behind the famous search engine Google (Alexa 2012). However, surrounding the Face book revolution and evolution drama, there have been controversies, speculations and rumors about the privacy policy of this, first social network in the world. Recently, the issue received considerable attention from the media. Therefore, there are two sides, those who agree with the policy of Face book and those who are against the Privacy Policy. The issue has ballooned during the recent revolutions in the world, especially "The Arab Spring". The reason is that planning for the revolutions happened on pages or within groups on Face book specifically. Because of this, some Governments have to stand against the policy of Face book. For example, Saudi Arabias King Abdullah had wanted to buy out Face book for $150 billion because he was very upset with Mark Zukerberg, who is the CEO of Face book, for allowing revolt Face book pages in Egypt and Libya to be formed (BBC 2011). According to Mark Zukerberg, it is the users themselves, who seek such an expanded option list and further, people are less insecure due to the prevailing trends that have evolved over

Saturation of Borax Essay Example for Free

Saturation of Borax Essay Formulating this experiment taught us many things. In the past, we were asked to conduct previously planned labs, with a purpose assigned from the teacher. We did not know how much thought was put into these labs until we were asked to create one for ourselves. An experimental process requires preparation, flexibility, and organization. This project provided insight on developing a unique process to answer a specific question. The experimental process requires extensive preparation. With our pre-lab, everything included had to be well thought-out. Research was done beforehand. We read articles on how borax would behave and became familiar with its chemical properties. We also read about others in the past who have done a similar experiment to us. Most importantly, we had to prepare ourselves for what results we should expect. If we did not get similar results, we would know that our experiment has a problem. With this knowledge, we had to determine the optimal method to answer our question. Our procedure had to be efficient and be as problem-free as possible for the day we carried out our experiment. Materials listed had to be obtainable at the school. We learned preparation was instrumental to performing a successful lab. While preparation to the lab was extremely important, it is always difficult to foresee any potential problems until the lab is carried out. Being flexible was another important trait we learned in this project. Materials had to be realistically available, so we had to compromise practicality for availability. For example, beakers were constantly unavailable, so we had to use a larger sized beaker than we needed. We also had problems with the experiment itself. The dissolving of Borax took an enormous amount of time. Given the time available, it was not practical to continue the method we were using, so we modified our procedure to fit with the time constraints. We did not expect these kinds of stumbling blocks. We also learned that you can never predict what will happen, as some things are out of your control. We had an incident where a classmate cleaned out our beaker, which contained a solution. We lost those results, and we did not have a choice but to quickly repeat the experiment. Some things are out of our control. In the future, when we enter the workforce, problems like this will arise and one must learn to deal with them. The experimental process requires organization. Carrying out the experiment, we had to follow the procedure closely. Materials had to be requested in advance, and prepared the day before. In our pre-lab, it was extremely important that the prepared table had the required boxes to record our information in. Recording our information was a challenge to us. We would sometimes forget to record the mass of objects and had missing numbers in our table, in which we would have to repeat that process again to obtain the value. Missing values in our table proved to be detrimental to our overall efficiency. A messy table proved to be a stumbling block later, when we were writing the report too. It was difficult to decode what our thoughts were, and distinguish what each number was for (many numbers had no unit). Now we know that good organizational skills are extremely important. In conclusion, this project covered many skills that are required in the completion of an experimental design. In order to complete a successful experiment, one must be prepared, flexible and organized. These skills play a critical role in the outcome, as they will dictate how one will deal with the problems they face, and prevent future problems form occurring. Writing this report was slightly challenging due to the amount we learned, and the space available to write. After this report, we learned to draw conclusions and reflect on the experiences that we gained. It helped us look back on our results and look at them from another perspective and it gives ideas on how to improve our experimental design in the future.

Examine The Social Conditions :: essays research papers

The decision to colonise New South Wales in the late 18th century was influence by a number of social and political situations, which developed throughout Britain in the 18th century. The British society was dramatically changing due to the Industrial Revolution, soaring birth rates and higher age of death. The dramatic rise in the birth rate led to a lot of people being unable to find work and in desperation turning to crime. In 1776, Britain lost America as a colony and also a place to send their convicts. British jails were in desperate ruin and ran in appalling condition. They were also overflowing and Britain needed to find a way to accommodate all the prisoners. The Industrial Revolution took place primarily between 1750 – 1850. It was a time of dramatic change in Britain. Due to the increase in national wealth, generated by economic growth the gap between rich and poor was becoming wider. ‘Many wealthy people took the convenient view that this social order had been ordained by God and should not be interfered with.’ People before the Industrial Revolution manufactured goods in their own home, which was gradually phased out by factories. This meant for some a job in a factory under very harsh conditions and for others it meant unemployment, which led to idleness and also poverty. During the Industrial Revolution the general health of people increased. Nothing compared to what we are today but a big change for the British. One thing that helped improve their health was the manufacture of cotton. People started to wear clothes made of cotton. The cotton was lightweight and could be washed unlike the heavy woollen clothes, which were unable to be washed, and were usually full of vermin. The population during this period was increasing dramatically. From 1700 – 1740 the population stayed at around 5.5 million but by 1750 it had soared to 6.5 million. The rising birth rate and an increase in the age of death were very important factors to the 18th century Britain. The lowering of the death rate meant more young people were surviving to have children of their own. The rise in the birth rate contributed largely to the overwhelming crime rate. Britain now had an influx of young people facing unemployment – something in such a large scale, that Britain had never faced before. Crime was often a form of desperation and many of the young faced crime or starvation.

Character Analysis †Achilles Essay

In Homer’s epic â€Å"The Iliad† the main character, Achilles, is not really the typical run of the mill hero. Even though he is a great warrior he doesn’t come off as one in the epic. His rage constantly comes up when his feelings get hurt or someone insults him. Because of this he stops fighting with his own people all because he has been offended by his commander, Agamemnon. It is not till after his friend gets killed in battle that he re-enters the war, only again because of his rage has overtaken him. This rage continues on after he avenges his friend’s death but his anger is finally resolved when Hector’s father Priam comes asking for his dead son’s body. Even though Achilles was a very swift tempered man, in the end he did finally show some sympathy for another. In the beginning of the epic Achilles was not in the battle because of his anger. As Fenno (2008) stated that Athena urged him to not go into battle while he was angry against Agamemnon (para. 6). Because he felt slighted by Agamenon he just sat by the ships for most of the epic. Lombardo (2009) also stated that just to spite his commander he withdrew from battle due to his anger (p. 1790). Again one can see that his anger was the root cause of why he did not enter into battle. After finding out that Achilles’ friend, Patroclus, was killed in battle his rage again then took over and he entered the battle. Fenno (2008) quoted that â€Å"Hector will not cease from fighting until such time as Achilles rouses himself on the day when battle rages around a slain Patroclus† (para.7). This shows the rage that Achilles brought up inside of him due to his fallen friend. Lombardo (2009) also stated that because of Achilles’ wrath and withdrawal from entering into battle, caused a heavy consequence upon the Achaeans but more so upon Achilles himself (p. 170). Here you can see how he probably felt guilty of his friends’ death in battle and how this rage was a way to make amends. Once Achilles entered into the battle, his rage was focused more on vengeance upon Hector. After Achilles and Hector stopped running, as shown by Lombardo (2009), Hector tried to cut a deal with Achilles, but Achilles alluded that he hated him to the core, comparing a wolves to a lamb, and would not honor his request to not dishonor his corpse† (p. 248). Also after the death of Hector he then took his body, tied it to a chariot and dragged it around (p. 252). This rage kept continuing on after he had a funeral for his friend Patroclus as shown again by his need to drag Hector’s corpse around Patroclus’ tomb 3 times (p. 255). Lombardo (2009) shows that once King Priam came to Achilles begging for his body, he was physically moved by the sight of the King, and remembered that he too has a father that he would never see again and both of them wept together (pp. 170-171). This is where Achilles softer side finally comes out and allows for Hector’s body to be returned to Priam for proper burial. Now after all the rage has left Achilles, he is now at peace with himself which could be because of his soon to come fate. Achilles, character wise, does not develop or change over the course of the Iliad for the most part. With the death of his friend Patroclus he is prompted to seek reconcile from Agamemnon, but that focuses his rage toward Hector. Due to this his lust for vengeance and his overwhelming pride overtake him. He ends up desecrating Hector’s body at the funeral of his dead friend Patroclus. It was not until King Priam came begging for Hector’s body that Achilles’ was free from his anger and returned the body to King Priam because of the memory of his father, Peleus. This shows that in the end, even though Achilles had a great temper, he was able to show his softer side and slightly transform into a kinder person.

Distinctively Visual †Henry Lawson Essay

Henry Lawson’s Short Stories Q1 Describe one significant image from one of Henry Lawson’s Short stories. One significant image from ‘The Loaded Dog’ is the creation of the ‘formidable bomb’ that Andy constructs ‘to blow the fish up’. Lawson gives us a detailed description of the making of the cartridge. He uses adjectives, adverbs and exaggeration, to emphasis the danger it represents –‘three times the size of those they use in the rock’ and ‘big enough to blow the bottom out of the river’. His long-winded description of the construction process also builds suspense- ‘The inner skin was of stout calico. Andy stuck the end of a six foot fuse†¦ bound the bag firmly†¦ dipped the cartridge in melted bees wax†¦ bound a strip of sail canvas†¦ bound the thing with from end to end with stout fishing line’. This builds up suspense and by the end we are certain of the danger that this bomb represents. The descri ptive nature of this passage also builds on characterisation. Dave ‘got an idea’, ‘Andy usually put Dave’s theories into practice’ and Jim sat on the sidelines critiquing both of the above. The idea of mate ship between the key characters is also developed ‘a formidable bomb – but Andy and Dave wanted to be sure’. The detailed description of the materials used and the process of making the bomb, adds credibility and gives the reader a sense of the skills of the miners and an insight into their craft. By the time Lawson is finished we can ‘see’ this cartridge and understand its potential for harm. When Tommy takes the lit cartridge in his mouth we have a heightened understanding of the gravity of the situation and find ourselves on the edge of our seats. Q2 Examine how the relationship between context and text shapes meaning in one of Henry Lawson’s short stories. Text Summary: ‘The Drovers Wife’ is a short story by Henry Lawson about a woman who is left alone in the harsh Australian bush to look after the house and children while her husband is away sheep droving. The main complication the snake in the huts floor slab which threatens her families safety. The Context: * The Times: in the late 1800’s most Australians lived in the cities but the harsh reality of the Australian bush had captured their imagination  perhaps due to its’ contrast with British landscapes and life. * Literary History; Lawson was the first Australian born writers to document an unromantic view of the Australian bush and its uniquely Australian culture. As such, his writing represented a challenge to those like banjo Patterson who presented a romantic (unrealistic) view of the bush. * Audience; The drovers wife was published in 1892 in ‘The Bulletin’ which was known as the ‘Bushman’s Bible’ and Lawson’s presentation of the harsh realities of life in the Australian bush appealed to the white male dominated readership. * Lawson’s Life; Lawson was brought up on a poor selection himself and understood the realities of his subjects lives. He lived with his mother after her separation with her father and this perhaps g ives him special insight when writing the Drovers Wife. * Cultural Themes: which dominate 19th century bush life and evident in Lawson’s, ‘The Drovers Wife’ include; hardship/resilience, loneliness and isolation, loss and acceptance. How the Text interacts with Context to Add Meaning Text Style; ‘The Drovers Wife’ is written in the style of a ‘sketch- story’. The writer provides a picture in words by focusing on charecterisation and setting rather than plot. In Lawson’s words, ‘†I thought the short story was a lazy man’s game, second to ‘free’ verse, compared with the sketch. The sketch, to be really good, must be good in every line. But the sketch-story is best of all.† The sketch-story style is serious and uses powerful observations of the life of the drover’s wife for its own sake. Both the original and current reader observe with sadness and respect as Lawson’s ‘painting’ of her tragic and courageous life develops. Q3 Critically analyse the relationship between language forms and features, and meaning, in TWO of Henry Lawson’s short Stories. The Drovers Wife:-   1 Title; Lawson leaves ‘The Drover’s Wife’ unnamed and in doing so helps her stand for all women in her position. 2 Setting; the use of accumulation (continuous information) in portraying the ‘shanty’/lean-to house and describing ‘the bush all around’ with the repetition of ‘no’ e.g.; â€Å"no horizon†, â€Å"no ranges† and â€Å"no undergrowth† in describing the landscape, establishes the harsh backdrop to the family’s existence. The personification of the ‘sighing’ ‘she oaks’ tells us that even the bush  struggles to survive. The setting is painted in more detail in the context of the Sunday walk, ‘you might walk for twenty miles†¦. Without being able to fix a point in your mind, unless you are a bushm an. This is because of ‘the everlasting, maddening sameness of the stunted trees – that monotony which makes a man long to break away’. The landscape Lawson paints is far from attractive. In fact, if we find ourselves in it we will want to ‘sail as far as ships can sail and further.’ This is in stark contrast to how stories by authors such as Bango Patterson using a romanticised style portrayed the bush. 3 Background ; Lawson matter-of-fact statement that â€Å"the drover, an ex-squatter, is away with sheep. His wife and children are left here alone.’ emphasises the unavoidable isolation of the wife and children. We are told later the drought of 1818 â€Å"ruined him’, ‘he had to sacrifice the remnant of his flock and go droving again’. The drover is depicted as ‘a good enough husband’ –who treated her like a ‘princess’ before he fell on hard times. This communicates to the reader the unav oidable loss that the bush has inflicted on the drover and his family. 4 The Plot; The limited plot of this sketch / story revolves around ‘the snake!’ which is introduced with the use of exclamation ‘ look mother, here’s a snake!’ Action verbs in short sentences of dialogue; ‘snatches her baby’ and ‘yells at the boy’ all give us a sense of urgency. The snake ‘disappears’ under the timber slab floor, ‘near sunset and a thunderstorm is coming’. The ‘house’ is off limits as ‘the snake †¦.may at any moment come up through cracks in the rough slab floor’. The children are to be protected and are introduced matter of factly, ‘there are two boys and two girls’ are fed and put to be on the kitchen table which ‘sits down beside to watch all night’. The battle lines are drawn and her weapons are a ‘green sapling cub’ and ‘she has brought the dog into the room’. The plot slows to a stop with only snippets of information between long ‘sketches’ of background and characterisation (the main event). ‘Near midnight’ ‘whenever she hears a noise she reaches for the stick’,. ‘Near one or two o’clock Alligator lies†¦and watches the wall.’ ‘It must be near daylight.â€℠¢ ‘Alligator still watches the wall’ nothing has happened plot wise between sunset and daybreak but now he becomes ‘greatly interested’ and urgency returns. Short sentences with repeated action verbs ‘snaps’, ‘pulls’ and the repetition of ‘thud’ help us to see and hear the battle. The resolution of the plot is portrayed as a win of good over evil  by the use of the Biblical reference ‘he shakes the snake as though he felt the original curse in common with mankind.’ The plot concludes as the Drovers Wife ‘watches the snake burn’. However the final few sentences are reserved to conclude the main game of this story, the characterisation of the drovers wife. 5 Characterisation; If the plot is the framework of the drovers wife, characterisation is the house that is built around it. (i) Omniscient Third Party Narrator; We feel for the characters in their struggle with themselves when Lawson as the omniscient narrator shifts us back in time to key moments in there past, ‘As a girl she built the usual castles in the air; but all her girlish hopes an aspirations have long been dead.’ Yet she doesn’t completely abandon her femininity as symbolised by the ‘Young ladies Journal’. Later Lawson emphasises her struggle to remain civilised with a powerful background image, of her Sunday walk where, ‘She takes as much care to make herself and the children look smart as she would if she were going to do the block in the city, There is nothing to see however, not a soul to meet’. Lawson ends this section with an authorial insight into the ‘bushwoman’s’ contentedness despite this loss and struggle. She is ‘used to the loneliness of it’, ‘would feel strange away from it’, ‘She is glad when her husband returns†¦.but does not make a fuss’, ‘she seems contented with her lot.’ (ii) Flashbacks; Lawson builds our admiration for the drovers’ wife through the flashbacks’; bushfire, flood, pleuro-pneumonia and mad bullock. He uses them to show how the harshness of the Australian bush challenges gender roles. In the bushfire she is cast in a masculine role as she wears ‘an old pair of her husbands trousers’, ‘till great drops of sweaty perspiration’ run ‘down her blackened arms’ however in the arrival of ‘four excited bushmen’ we see the woman rescued by the men from the fire that ‘would have mastered her’. This idea is reinforced in the loss of the dam, when Lawson intrudes with an authorial statement, ‘there are some things that a bushwoman cannot do’ emphasising her vulnerability in the absence of her husband. Lawson builds empathy when he permits us a glimpse of emotion in the midst of loss and struggle, ‘she cried then’. Lawson uses these moments of tears to introduce the uniquely Australian habit of laughing at our misfortune as a coping mechanism, ‘she is hurt now, and tears spring to her eyes’ but ‘The handkerchief is full of holes and she..put her thumb through one’ , ‘This makes her laugh.’ The remaining  flashbacks see her conquering, a mad bullock, crows and eagles, and a ‘gallowed faced swagman’ leaving us in awe of the basewoman’s resourcefulness and success. (iii) Dialogue; The limited dialogue between the bushwoman and her children builds characteristaion. The eldest son wants to be the man for his mother, ‘Stop there, mother! I’ll have him. Stand back I’ll have the beggar.’ The colloquial and course exam ples of Tommy’s dialogue like ‘I’d like to screw their blanky necks’ also adds to the authentic Australian bush feel of the story. (iv) The resolution of the story is, appropriately and powerfully, all about the characters. Arguably the most meaningful bit of dialogue in the story is Tommy’s declaration â€Å"Mother, I won’t never go drovin’ blast me if I do!† Tommy wants to be his mother’s protector. They connect strongly as â€Å"she hugs him to her worn-out breast and kisses him†. The â€Å"worn-out breast† symbolises how the toll the bush has taken on her. The kiss is a rare act of affection showing that despite all the hardship, she still has a â€Å"womanly† side – life in the bush has not hardened her completely. THE LOADED DOG: Style and Purpose: Is a short story, which follows the normal convention of – orientation, structure and resolution. Lawson’s purpose is to entertain using a clever plot and humour. The quirky characters are ‘sketched’ briefly but the reader finds themselves engaging more with, the plot development and the humour, than the details of the setting and characters. Meaning; The meaning of The Loaded Dog is found more in the language, interaction and actions of the characters rather than in their characterisation itself. The setting may belong to a bygone era but the comedic larrikinism of this typically Australian yarn connects with the ‘tell me a good story’ expectation of the 19th century audience. The sardonic humour still rings true with the 21st century Australian today. Analysis; (i) Narrative: The 3rd person narration makes us an observer of Dave, Jim, Andy and Tommy. (ii) Characterisation: The opening sentence of the story lists the full names of the main characters hinting at their specific roles in the plot. Dave is the ‘ideas’ man, Andy the ‘hands –on’ one who puts ‘Dave’s theory into practice’. And Jim Bently the sensible one who ‘wasn’t  interested in their damned silliness’. The fourth main character is Tommy the dog, a lovable ‘overgrown pup’ that ‘seemed to take life, the world, his two-legged mates, and his own instincts as a hug joke.’ Tommy is often humanised ‘he watched Andy with great interest’. In contrast, Lawson characterises the Nasty Yellow Dog as the classic villain. Introduced late in the story, we form no attachment and when we find out he has hurt Tommy in the past, for no good reason, we can celebrate Tommy’s escape and laugh at the yellow dogs demise. (iii) Pace: Lawson makes effective use pace variations to entertain. The laborious description of the ‘formidable bomb’ leaves us certain of its capacity to harm when it was ‘wedged into his (Tommy’s) broardest silliest grin.’ Lawson immediately quickens the pace of the text through exclaimed dialogue and short sentences, ‘’Run, Andy! Run!’. He slows again to provide a humourous picture of the various running styles and speeds ‘Dave and Jim were good runners-Jim the best – for a short distance; Andy was slow and heavy’. Their panic is contrasted with Tommy’s joy, ‘the dog capered around him†¦.as though he thought, on a frolic.’ The ‘live fuse’ is personified ‘swishing†¦.hissing and spluttering and stinking’. The ‘lark’ takes several more fast paced hilarious turns before Dave enters the bar and Tommy leaves the cartridge with the ’vicious yellow mongrel cattle-dog’. ‘He sniffed at the cartrid ge twice, and was just taking a third cautious sniff when—-‘. This hanging (unfinished) sentence marks the slowing of the pace of the text to suit the aftermath of the explosion. (iv) Humour; Humour is central to the success of this short story and the understatement of fact following the explosion is a good example of Lawson’s use of typically Australian dark humour. Rather than focus on the fate of the yellow dog he simply states; ‘It was very good blasting powder—and the cartridge had been excellently well made ‘ (v) Hyperbole; Lawson follows this understatement with hyperbole (exaggeration) ‘Bushmen say that that kitchen jumped off its piles and on again.’ (vi) Australian Slang and Jargon; The Loaded Dog is faithful to the Australian bush throughout. The characterization, setting, humour and language are thoroughly Australian. It is entirely appropriate that Lawson finish a mate ribbing a mate in true Australian form with an au thentic Australian ‘lazy drawl and with just a hint of the nasal twang–†El-lo, Da-a-ve! How’s the fishin’ getting on, Da-a-ve?† ‘

Pixar’s Creative Process Will Help You Produce More Innovative Content

Pixar’s Creative Process Will Help You Produce More Innovative Content What does the word innovation mean to you? Too often we think of it as some sort of magical thing that strikes randomly and simply â€Å"delivers† us a brilliant idea. It isn’t. I always sigh when I hear of great companies like Apple or Pixar referred to as simply â€Å"innovative.† While they certainly are, this label only tells a fraction of the story. The genius of Pixar (and Apple) doesnt lie in their â€Å"innovative thinking.† Rather, it comes from their commitment to the actual process of creativity. Pixar is known for making innovative movies time and time again. How does their process keep them so innovative? Image credit: Disney/Pixar Animation Studios In his recent book  Creativity, Inc.,  Pixar  co-founder Ed Catmull (with Steve Jobs and John Lasseter), outlines how the legendary animation studio has made a habit of being innovative. In many ways, Ed unlocks the creative process, and it is something that we can all use to do better work, including in our content marketing. How Inspiration Works When you look at something great, like the iPhone or the first Toy Story movie, you can’t help but feel like it was the result of some sort of divine inspiration, some kind of magic, but it wasnt. As Catmull covers in his book, creativity isnt about an idea or a sudden burst of information. It is a process, and often a messy one. There are three big takeaways from this book that we can use to unlock creativity and inspiration in our own content creation process. Pixar Lesson #1: Creativity Is A Learned Skill In her landmark book, Drawing on the Right Side of the Brain  (circa 1979), art teacher and writer Betty Edwards outlined the creative theory that has dominated art education for the last 30 years. Her method builds on the notion that the brain has two ways of perceiving and processing reality – one verbal and analytic, and the other visual and perceptual. Recommended Reading from Neil Patel: The 6 Types Of Social Media Content That Will Give You The Greatest Value This method is frequently described as the left brain (analytical) and the right brain (creative). While we now know that this physical left vs. right idea isn’t particularly true, the two methods that the brain uses for processing information are very accurate. Using this theory as his basis, Catmull observes a common drawing mistake made by young children (or untrained adults) who are learning art. These artists will often overemphasize certain aspects of the human figure, and underemphasize others. Frequently, this will result in human faces with larger than normal eyes and smaller than normal foreheads. We can see this phenomenon clearly in young children that frequently miss the human torso entirely! Early artists often overemphasize meaningful facial elements. As Catmull and Edwards would agree, this is the the analytic brain at work. These artists are drawing what they know best about the human figure (an analytical approach),   like the eyes (a tremendously important feature of the human face), and extremities like arms and legs. Until someone has learned to embrace their visual and perceptual side, they tend to overemphasize the information like this in their analytic brain. As Edwards outlined in her landmark book, drawing instructors often help new artists break this tendency by drawing â€Å"what is not there,† or by learning to see the negative space. Rather than drawing a chair, the students learn to drawn around the chair, thus learning to see reality in a new way. Before and after comparisons of adults learning to draw using Edwards method. Notice the facial tendencies. In this example, it is clear that innovation and creativity really are about learning how to see things differently rather than how to create things differently.

Due Diligence and Eavesdropping

Due Diligence and Eavesdropping Due Diligence and Eavesdropping Due Diligence and Eavesdropping By Maeve Maddox Misused idioms on amateur blogs are not cause for surprise. When they appear in the writing of people who practice a profession, however, they probably warrant comment. Here are two expressions that people who use them in a professional context ought to know the meaning of. due diligence In law, â€Å"due diligence† refers to proper attention to an undertaking in order to avoid committing an offense. In US business terminology, â€Å"due diligence† is the â€Å"comprehensive appraisal of a business undertaken by or on behalf of a prospective buyer, especially in order to establish the exact scope of current assets and liabilities, and to evaluate future commercial potential.† The adjective due in this phrase means appropriate. The noun diligence means â€Å"earnest and persistent effort to accomplish what is undertaken.† A person practices or performs â€Å"due diligence.† One may even â€Å"do due diligence.† One may not, however, â€Å"do do diligence,† as this plastic surgeon advises a questioner on his site: You should do do diligence by checking the website of the American Board of Plastic Surgery, ASPS ® and ASAPS ® to evaluate the physicians [sic] training. Nor can one â€Å"do diligence,† as this business consultant advises: Do your diligence  and make really sure before accepting an offer of employment here; ask the right questions. to eavesdrop The noun eaves refers to the edge of the roof that overhangs the side of a building. People often stand under the eaves to shelter from the rain (under the drop of the eaves). When they do so, they may be close to a window. If the window is open, they may be able to overhear a conversation that’s going on in the adjacent room. Literally, â€Å"to eavesdrop† is â€Å"to stand within the ‘eavesdrop’ of a house in order to listen to secrets.† Figuratively, â€Å"to eavesdrop† is to listen secretly to private conversation. Eavesdropping is the noun for the activity. An eavesdropper is a person who listens secretly to the conversation of others. Nowadays, it’s possible to eavesdrop electronically. I have seen the following maimed versions of eavesdrop and its forms: The US is weighing its ease-dropping on western leaders’ policy- Newspaper headline (The incorrect spelling is also used three times in the article that follows). Feinstein Accuses CIA Of  Ease-Dropping  On Senate Panel Computers- Google article summary. I went into her room with my head down, she said you were  ease dropping  on the phone, weren’t you?- Published novel. The words are closed compounds: eavesdrop, eavesdropping, and eavesdropper. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:100 Words for Facial ExpressionsThat vs. Which20 Names of Body Parts and Elements and Their Figurative Meanings

Project report-Ikea Estates Essay Example | Topics and Well Written Essays - 3000 words

Project report-Ikea Estates - Essay Example As far as the marketing plan is concerned, strategic and marketing concepts such as the SWOT analysis, PEST analysis, Segmentation, targeting, positioning and the 4 P’s of marketing has been used (Kotler, 2001, p. 25). As mentioned earlier Ikea, the master of self assembly, flat pack furniture manufacturer entered the prefab housing business. The company joined forced with a construction firm name Skanska in the year 1996. The prefab houses developed were named as ‘Boklok’. The houses were made available in Finland, England, Denmark and Norway (Kohler and Fetters, 2006, p. 54). Prefabricated housing has attracted many businessmen, architects and politicians over the years. The factors behind the attraction are the promise of an expedient, affordable housing at a relatively modest price. However, many perceive this as a solution provided o solve the housing crisis. Prefabrication can be defined as the assembling of components of a construction structure in a factory unit and transporting the completed the assemblies to the designated site. This approach contrasts the traditional approach of construction, where the raw materials are taken to site and assembled to develop construction structure. The principle of prefabrication is applicable on the grouping of similar tasks using assembly line techniques during the availability of skilled workers. Prefabrication is very effective in the presence of modularization. Application of prefabrication was pursued in construction industry to counter the aftermath of the world war two crises, especially in the UK, US an d Japan market. However, over the years the success of prefabricated housing has been questioned over the factors like quality, social status. Therefore the traditional housing still reigns supreme over the prefabricated housing techniques (Biswas, 2011, p. 105). In UK the construction housing is mainly dominated by the brick related construction methodology.